Quick Product Review: Starbucks VIA Ready Brew - Italian Roast Extra Bold

Starbucks VIA Ready Brew
Italian Roast Extra Bold

Product Description
(from the package):

"Starbucks VIA Ready Brew is a new kind of instant coffee that actually tastes like a freshly brewed cup of Starbucks coffee.  It's 100% naturally roasted - no chemicals and no additives.  We microgrind the world's finest arabica beans so that when you add hot water and stir, you release the full flavor and aroma of our great brewed coffees.  Now you can always have a perfect cup of Italian Roast within easy reach."

Ingredients: Instant and microground arabica coffee.

My Review:

For me nothing is better than sipping a delicious cup of coffee while reading a great book.  Making a Starbucks run everyday is too expensive, so I decided to try their new instant coffee, Starbucks VIA Ready Brew.  I was hesitant about trying it because I am not a fan of instant coffee.  It certainly was easy to make - just add one packet of coffee and 8-oz. of hot water to a cup and stir.  It smelled great!  Though it had a strong, rich flavor, unlike typical instant coffees, its taste was not as good as their regular brewed coffee.  It stayed blended fairly well, though there were some grounds left at the bottom of the cup.  I purchased the 3-servings size at my local Target for $2.99, which makes it about $1.00 per cup of coffee.  This product is great for a quick cup of coffee, especially if you are looking for a cheaper alternative to a daily trip to Starbucks, though for flavor it does not replace their freshly brewed coffee.

Rating: 3/5
Product Reviewed: Purchased by me